Now that you’ve gained a deep understanding of your target customers and have whipped up corresponding customer personas to guide your future website copy strategy and creation (see this previous post to learn how), it’s time to consider your brand’s…
How to Write Copy that Connects with Your Target Audience
Picture this: you’re a fitness newbie on the hunt for the perfect gym membership. Naturally, you whip out your trusty laptop (because, let’s be honest, the vast majority of consumers search for products and services online) and start typing keywords…